Being present - online.
Succeeding in the Digital Age
The internet is today’s most effective tool for reaching one’s customers, but many manufacturers still aren’t achieving their maximum potential in the digital space. Let’s examine what helps a manufacturer succeed online, and discuss the importance of staying timely!
There’s no doubting that the internet has revolutionized the way we learn, communicate, and shop. As online services continue to permeate society, manufacturers may face challenges while adapting their long-established activities to modern-day digital processes. Effective utilization of the internet is becoming the “norm” in modern manufacturing — online systems can significantly improve efficiency throughout the supply chain, broaden a business’s consumer base, and serve as a major asset to promotional marketing. By leveraging the internet and its many operations, even centuries-old manufacturers can keep themselves at the forefront of international production, and strengthen productivity, competence, and profitability across their entire organizations.
Website and Social Media
Even if online processes aren’t interwoven into every part of your company, your business likely already has a website that provides visitors with information about its services and products. In today’s digital environment, though, a website alone may not be enough for potential customers or partners — most modern businesses also maintain a selection of social media channels to keep interested parties informed about their activities. Social media platforms like Facebook, Twitter, and Instagram provide your organization with an array of promotional benefits, like keeping your customers informed about new product launches, providing immediate production updates, and visually showcasing your facilities and staff. These platforms are designed for speed and simplicity while also serving to demonstrate your company’s timeliness and relevance to the manufacturing sector.
Another web platform that can provide major advantages to Canadian manufacturers is Amazon, the world’s largest online retailer. There’s no shopfront more pertinent to modern consumers than Amazon — the platform facilitates millions of dollars worth of transactions every day, and is most customers’ primary destination for purchasing goods online. Amazon offers a wide range of features to make digitally selling your products simple and can rapidly facilitate your business’s online orders even if you’ve never sold your wares over the internet before. Through the use of Amazon, you’ll be able to open up direct lines of commerce and communication with your customers, helping your business reinforce its connections with its target demographic and eliminating the need for unnecessary third-party merchants. The website’s customization features even allow you to apply your own branding to your company’s retailer page, solidifying your business’s professionalism and adhering with your existing marketing strategies.
A Ripe Medium
The internet is today’s equivalent of what television, radio, and print were in the last millennium — a creative medium ripe for the promotion of your business in appealing, engaging ways. Modern consumers purchase more goods over the internet than they do anywhere else. In the same way that a manufacturer should stay in touch with timely production and employment practices, so too should they strive to ensure their business’s presence in the digital world to reap the many operational and financial benefits of doing so.
Ready to optimize your business’s online presence? Log on to EMC’s Manufacturing Masters platform today, and learn about how to succeed in the digital space from Canada’s top manufacturing experts!