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Session 1: Strategic Growth & Market Diversification Readiness Series
Strategy Before Execution™
Using NAIDA Communications’ S.M.A.R.T.S.™ Program, participants will work through key elements of market readiness, from defining their value proposition and identifying ideal customers to aligning sales and marketing and developing a repeatable sales process. Each session combines guided application, practical exercises, and between-session assignments to help turn strategy into action.
Develop a strategic roadmap to enter national & international markets.
Participants leave with clearer growth priorities, a stronger value proposition and company message, improved sales and marketing alignment, an Ideal Customer Profile, a prioritized growth target, and practical next steps to strengthen sales and market readiness.
Who Should Attend: This workshop series is designed for BC manufacturing business owners, CEOs, senior leaders, and professionals responsible for sales, marketing, and business development. It is particularly relevant for manufacturers looking to expand into new markets, diversify their customer base, reduce reliance on existing markets, or strengthen their approach to growth and sales.
Strategy Before Execution™
Part of EMC’s Make it Here BC Initiative. Funded by PacifiCan.
