Where do I start?

Objectives

The goal of this intensive half day is to take companies from knowing they should look at expanding into new markets, to having a clear idea of exactly what that would involve for them.

We will take an interesting, insightful, and practical look at the beginning of the diversification journey, with a focus on companies with limited or no export experience.  Participants will gain an understanding of the most important things to consider, and what actions to take first.

During the program, we will cover the following topics and more:

• Identifying the best target markets for you to approach
• Finding new foreign customers and distributors
• Adapting your products for new markets
• Export pricing strategies
• Diversifying your sourcing in new foreign markets
• Understanding and maintaining compliance with regulations
• Freight and logistics
• Identifying and managing risks
• Financial tools and considerations
• Government support programs and resources, including funding

Outcomes

Led by an accomplished facilitator with 30 years of experience in 45 countries who has trained some 3,000 companies in Canada, you will spend this intensive half day in a highly interactive setting with a group of your peers.  During and after the workshop, you will:

• Participate in a series of insightful group discussions and activities
• Get a clear picture of what is involved in international business environment
• Evaluate your company’s export readiness and how to enhance it
• Gain confidence that you too can enter and expand into new markets
• Know what the next steps to take are

DURATION:

LEARNING ENVIRONMENT:

SCHEDULE:

Please contact Amy Edwards, EMC’s Training Manager, via email learningcentre@emccanada.org or by calling 1-866-323-4362 for more information.

Training is available in English.