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Recruitment Marketing and Advertising Discussion

Secrets to Winning the Battle For Talent in 2022

Successful Recruiting Marketing and Advertising begins with understanding the difference between features and benefits from an employee’s and applicant’s perspective.

Join us, along with our team at Extensive Marketing, for a productive and valuable conversation about marketing for talent.

Wednesday, August 10, 2022, 12:00pm EST
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Our Agenda:

  1. Discuss today’s recruiting environment and what’s changed over the past 24 months.
  2. Review our secrets for winning the battle for talent in 2022.
  3. Discuss how your business can stand out from the competition and attract more of the BEST candidates.
  4. Review how to design recruiting ads that will actually work.
  5. Show examples of “Best in Class” creative from both our portfolio and others.

During the past 12 months, the media have reported extensively about staffing shortages in Ottawa, Eastern Ontario and throughout Canada and what a big problem this is for businesses of all types and sizes.

Hosted by Pat Whalen, Founder and CEO of Extension and Steve Klein, Extension Marketing’s Lead, Recruitment Marketing, this webinar will offer attendees new ideas, fresh thinking and a host of practical tips and useful strategies, and they will come away with suggestions that they can quickly use in their businesses. Steve and Pat will answer questions they get asked every day by frustrated recruiters: ‘Why aren’t our recruiting ads working like they used to?’, ‘How do we change our ads so they work?’, ‘Where should we be advertising to find good people?’ and ‘How do we attract more qualified applicants?’”

About Pat Whalen

Founder and CEO of Extension Marketing, Pat Whalen was formerly Executive Vice-President and Chief Marketing Officer at the Ottawa Sports and Entertainment Group, President and CEO of the Ottawa 67s, and Regional Manager of Nationwide Advertising Service.

Pat is the publisher of The Sports Marketing Report and the author of Extension’s new e-book: Pandemic Marketing Strategies: “11 Ways to Grow Your Business During and After the Pandemic.” He is also a Master Certified Consultant at John Jantsch’s Duct Tape Marketing.

About Steve Klein, MBA

Steve Klein is a Senior Consultant at Extension Marketing. Previously, he was the CEO at Ottawa’s Marketing Breakthroughs Inc. (MB) between 1995 and 2019. During his more than 20 years as MB’s Creative Director, he wrote and produced hundreds of radio, television and video commercials, as well as dozens of direct mail campaigns, outdoor billboards and digital ad campaigns on Google, Facebook and You Tube.

Steve is the author of the bestselling book JobWise and the former host of two nationally syndicated radio shows, A Motivational Minute and CareerWise.

This 60 minute event is available in English only.

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