Project Outreach Coordinator

EMC is presently seeking a motivated and detail-oriented Project Outreach Coordinator to support our growing team. This role is a full time, permanent, remote/hybrid position responsible for coordinating and executing EMC’s stakeholder engagement and data collection activities in support of a multi-year national Labour Market Intelligence (LMI) and Capabilities study.

This role serves as a central point of contact for manufacturers and workforce stakeholders, ensuring consistent, high-quality engagement and reliable data collection across multiple study cycles and platforms. The Coordinator plays a critical role in maintaining methodological consistency, protecting data integrity, and strengthening long-term relationships that support workforce analysis. This position blends stakeholder engagement, research coordination, data quality oversight, and project execution. It is ideal for a detail-oriented professional who is relationship-driven, process-focused, and motivated by advancing evidence-based workforce strategy.

Responsibilities

Stakeholder Engagement

• Drive CRM adoption and improve business processes within HubSpot CRM.
• Address CRM workflows, dashboards, reports, validation rules, and integrations.
• Support marketing campaigns and track/report on campaign performance.
• Manage sales funnels within HubSpot and ensure accurate data management.
• Monitor analytics and prepare reports on marketing and communications effectiveness.
• Support day-to-day CRM operations and teamwork.

Operations

• Coordinate implementation of annual and multi-year LMI data collection cycles.
• Maintain outreach cadence aligned with study timelines and deliverables.
• Track participation metrics and response rates in collaboration with internal teams.
• Identify engagement gaps and recommend adjustments to outreach strategies.
• Ensure timely follow-up and responsiveness to participants.
• Oversee adherence to approved call and email scripts, interview guides, and data collection protocols.
• Monitor live and recorded calls and emails to ensure quality, neutrality, and methodological consistency.
• Review and approve interview notes and data entries prior to finalization.
• Identify and address data gaps, inconsistencies, or emerging risks to data integrity.
• Maintain documentation of methodology changes and research decisions.

Reporting & Collaboration

• Track and analyze performance metrics (response rates, completion rates, data quality).
• Identify emerging labour market trends and flag insights for internal teams.
• Prepare internal summaries, dashboards, and briefing materials for leadership.
• Contribute to interim and final LMI reports in collaboration with Project Manager.
• Collaborate with CRM Manager and IT Manager as required.
  Continuous Improvement & Systems
• Recommend improvements to outreach centre processes, tools, and workflows.
• Develop and maintain training materials, FAQs, and objection-handling guides.
• Ensure compliance with privacy legislation, data governance policies, and consent protocols.

CRM Administration

• Maintain accurate and up-to-date stakeholder records in CRM systems.
• Track survey engagement history and survey participation trends.
• Support segmentation of manufacturers by sector, region, and size as required.
• Contribute to development and refinement of outreach tracking dashboards.

Outreach Team Leadership & Quality Oversight

• Provide day-to-day leadership, coaching, and support to Outreach Associates to ensure consistent, professional stakeholder engagement.
• Assign outreach activities and monitor progress against participation targets, timelines, and LMI study milestones.
• Ensure Outreach Associates follow approved outreach scripts, engagement protocols, and data collection procedures.
• Review outreach activity logs and stakeholder interactions to maintain quality, accuracy, and consistency across the study cycle.
• Identify performance gaps or training needs and contribute to the development of coaching tools, FAQs, and objection-handling resources.
• Escalate stakeholder concerns, operational risks, or data integrity issues as required to protect the credibility of the study.

Qualifications

Required

• 3-5 years experience in one or more of the following:
  • Research coordination
  • Workforce development or labour market research
  • Survey administration or data collection management
  • Project management
• Demonstrated experience of leading a team
• Strong understanding of data quality, consistency, and research ethics
• Excellent verbal communication skills with the ability to engage senior industry stakeholders
• Strong organizational skills with the ability to manage multiple priorities and timelines
• Proficiency with CRM systems and data tracking platforms
• Legally eligible to work in Canada

Preferred

• Experience in manufacturing, skilled trades, workforce development, or economic research
• Familiarity with longitudinal or multi-year research studies
• Experience working in a non-profit, industry association, or policy environment
• Bilingual (English/French) is an asset

How to Apply:

Those interested in applying for this opportunity should submit a resume outlining your experience, skills, and why you feel you are the best fit for this role at EMC. Please submit your resume and cover letter to Lynn Morris, Human Resource Manager.